12d • General discussion
What to Focus on When Business Is Slow (So Spring Isn’t Chaos)
I posted a TikTok a couple days ago about this topic but let me get more detailed about it...
A lot of people are slow right now, so here’s how I think about this season.
When work slows down, I focus on three things instead of panicking:
1. Systems
This is when I tighten things I ignore when I’m busy:
• Lead follow-ups
• Scheduling flow
• Pricing consistency
• How fast I respond to leads
If your phone rings in spring but your system is out of order, you’ll feel overwhelmed instead of busy.
2. Marketing
Slow season is prep season:
• Clean up your Google Business Profile (KEY!)
• Line up spring offers
• Get ads, door hangers, and follow-ups ready before everyone else wakes up
Visibility compounds when demand comes back.
3. Offer & Positioning
This is the one most people skip.
Ask yourself:
• Who am I best for?
• What problem do I solve?
• Why should someone choose me over the next guy?
Create your clients avatar
Clear and clean offers convert better than more leads.
What is most important on your list right now?
Systems
Marketing
Offer
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What to Focus on When Business Is Slow (So Spring Isn’t Chaos)
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