I haven’t posted in this section yet, so I wanted to start with how I personally run Facebook ads for my window cleaning and pressure washing business.
This isn’t theory and it’s not some crazy “guru” setup. It’s a simple, repeatable system that’s worked for me locally.
I just posted a YouTube video where I walk through:
• How I structure my campaigns
• What I focus on and what I ignore
• Mistakes I made early on
• Why simple beats fancy for local service ads
High-Level Breakdown
Here’s the core of what I do:
• I run local, service-specific ads (not brand awareness)
• I focus on one clear offer per campaign
• I send traffic to a simple form or message, not a full website
• I care more about cost per booked job than clicks
• I don’t touch ads daily — I let them run and collect data
Important Note:
Facebook ads aren’t magic.
They amplify what you already have.
If your offer is weak or follow-up is slow, ads won’t fix that.
If you want feedback, comment:
• Your city
• Window cleaning or pressure washing
• Your average job price
I’ll reply with what I’d test first in your market.