3d • 💬 General Discussion
Why AI writes terrible content for your business (and how to fix it in 5 minutes)
Every local service business owner has tried this. You open ChatGPT, type "write me a post about AC repair for my Google Business Profile," and get back something that sounds like every other HVAC company on the internet. Generic. Empty. Nothing you'd actually publish.
That's not because AI is bad at writing. It's because you're not giving it what it needs to write well.
The Semrush team just wrote about this exact problem. Their editorial team spent months trying to use AI to update their blog posts and kept hitting the same wall: the writing was fluffy, missed their voice, and sometimes just made things up. When they finally cracked it, the fix wasn't a better model. It was giving the AI access to all their context at the same time, their style guide, their past posts, their product info, all together.
The same principle applies to your business, at a much smaller scale.
Here's how to make it work for you
Instead of asking AI to write blindly, give it your context first.
Before you ask AI to write anything for your business, open a new chat and paste in a "business context" prompt. Something like this:
"I own [business name], a [service] company serving [cities]. We've been in business [years]. Our main services are [list them]. What makes us different is [specific things — family-owned, veteran-owned, same-day service, financing, whatever applies]. Our tone is [friendly and direct / professional / conversational]. When responding to reviews, we always mention the service and city. Our best recent reviews say [paste 2 or 3 real ones]. Got it? Now I'll ask you for content."
Then ask for what you need. A GBP post about AC tune-ups. A response to a review. A description for your services page.
The output changes completely. The AI now writes about your business, not generic HVAC content it scraped from the internet.
Why this works
AI without context is a generic writer. AI with context is your marketing assistant. Same tool, different results, and the difference is entirely in what you feed it.
The rule that keeps you out of trouble
Never let AI make up numbers, statistics, or claims about your business. It will happily invent things that sound true but aren't. Facts and specifics have to come from you. AI's job is to structure and phrase them, not create them.
Try it this week
Open ChatGPT or Claude. Paste in a real business context prompt with your details. Then ask it to write one Google Post for your GBP. Compare it to what you'd have gotten without the context.
Then post it below. Curious to see what people are getting.
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Why AI writes terrible content for your business (and how to fix it in 5 minutes)
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