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24d •
START HERE — Read This Before Anything Else 👇
In this quick 2-minute read, I'll show you exactly how to get started on your path to more calls, more customers, and a business that grows, with the strategies, tools, and systems that actually work for home service businesses in 2026. Welcome to the Local Service Growth Hub. Since we're just getting started, I can give each of you a much more personal and hands-on experience than will be possible as the community grows. Make the most of it. This is the free community for home service business owners who want to get found on Google, show up in AI search, and build a marketing system that generates consistent leads, without depending on referrals alone. Whether you're a plumber, HVAC tech, electrician, roofer, or any other contractor or local business, this was built for you. Here's what to do right now: Action 1: Introduce yourself. Drop a comment below and tell us: 1. What do you do and where? (HVAC in Dallas, plumber in Chicago, roofer in Denver — you get it) 2. What's your biggest growth challenge right now? 3. What do you most want to learn? Action 2: Run your free AI Visibility Audit. Find out if ChatGPT, Perplexity, and Google Gemini are recommending your business when customers search. Takes 60 seconds. 👉Hey Joy, thanks for letting us know! Try this link instead: 👉 https://makariosmarketing.com/ai-search-audit/?utm_source=skool Let us know how your score comes out. 🤙Post your score in the comments. I read every single one. Action 3: Go to the Classroom. Start with the Start Here course. It takes 10 minutes and shows you exactly how to get the most out of this community. One more thing. Grab the free ebook Local SEO for Home Services, which covers the fundamentals every contractor needs locked in before anything else. It's pinned in the feed. A note on scams: My team and I will never DM you asking for money or selling you anything inside Skool. If someone messages you claiming to be me or part of Makarios, report it immediately.
Pinned
Mar 6 •
Free E-book
🎁 Free Resource: Local SEO for Home Services If you're just getting started or want to make sure you have the fundamentals locked in, this guide is for you. It covers: - How Google decides who gets the call - The 5 SEO mistakes costing contractors jobs every week - How to optimize your Google Business Profile - How to show up in AI search (ChatGPT, Perplexity, Google AI) - A simple 10-minute weekly routine to stay consistent Download it, read it, and pick one thing to implement this week.
1d •
Most local service businesses reset to zero every month. Here's why.
No momentum. No compounding. Just starting over. The reason is simple: they're running a funnel, not a loop. A funnel is linear. Traffic comes in, some converts, most leaks out, and you start over next month. A loop is circular. Every output becomes the input for the next cycle. Funnels decay. Loops compound. Here's what the loop looks like for a local service business: Part 1: Visibility GBP optimization, service pages by city and trade, AI search presence. This is how customers find you. No visibility, no leads. Part 2: Conversion Most contractors don't lose leads to competitors. They lose them to silence. No follow-up within 5 minutes, no automated quote, no easy way to book. A 6% conversion rate on 50 leads closes 3 jobs. A 20% rate closes 10. Same leads. Same ad spend. More than triple the revenue. Part 3: Retention This is where most loops break. Great work, happy customer, then nothing. The businesses that dominate their local market are the ones with the highest retention. Maintenance contracts, seasonal follow-ups, reminders that position you as the ongoing provider, not just the one-time fix. Part 4: Referrals A loyal customer leaves a review and sends their neighbors. Those reviews feed back into visibility, which brings more leads, which improves conversion, which builds more retention, which generates more referrals. Each rotation gets easier than the last. Why most contractors never build this: They optimize one part and ignore the others. Ads but no follow-up system. Great work but no retention play. Happy customers but no review ask. When any part of the loop is weak, the decay is felt everywhere. When all four are strong, each rotation accelerates the next. Which part of your loop is weakest right now? Drop it in the comments. 👇
4d •
Reviews keep coming up in this community. So let's talk about it properly.
I've seen it mentioned multiple times in the last few weeks and it's clear this is something a lot of you are thinking about but not quite acting on yet. Here's why most contractors don't get consistent reviews, and how to fix it. The real reason you're not asking It feels awkward. Like you're asking for a favor right after charging someone money. You're not. You're giving a happy customer a chance to help the next person who needs what you do. When to ask Right there on the job. The moment the customer sees the problem is solved and they're genuinely happy. Not a week later in a follow-up email. What to say "Hey, I'm really glad we could take care of this for you. If you have 60 seconds, a Google review would mean a lot to us. I can text you the link right now." That's it. Four things that make it work consistently 1. Ask in person, not just by email. Face to face conversion is dramatically higher. 2. Have your Google review link saved in your phone. Text it on the spot. 3. Train your techs to ask too. Every completed job is an opportunity. 4. Ask after every job, not just the big ones. A $150 drain cleaning review is just as valuable as a $5,000 install. The math One review a week is 52 reviews a year. That alone puts you ahead of most competitors in your market. The HVAC company we shared yesterday doubled their calls in 6 months. A consistent review system was one of the core pieces that made it happen. What's stopping you from asking right now? Drop it in the comments.
7d •
What 6 months of doing the right things looks like for an HVAC company.
Sunny Air Conditioning, Plumbing & Electrical in Indio, CA had a real problem. Strong reputation offline. Solid team. Good work. But search wasn't driving growth. They were spending over $20,000 a month on ads just to keep the phone ringing. Organic and Maps results were almost nonexistent. Every lead depended on paid traffic. Sound familiar? Here's what changed in 6 months: Impressions went from 128,000 to 607,000. That's 4.7x more visibility across HVAC, plumbing, and electrical searches in their market. Organic clicks went from 541 to 1,200. More than double. Calls doubled. Cost per acquisition dropped 25%. Total leads up 30%. No new ad spend. No viral content. No shortcuts. Here's what actually moved the needle: 1. GBP overhaul. Correct categories, accurate service areas, optimized description, weekly posts, fresh photos, and a review request system that generated consistent new reviews. 2. NAP cleanup. Their name, address, and phone number were inconsistent across directories after acquisitions and rebrands. Fixed across every major platform. 3. Service pages that actually answered buyer questions. Not thin generic pages. Real content for AC repair, furnace repair, heat pumps, and each city they served. 4. Technical fixes. Mobile layout, page speed, Core Web Vitals, structured data. The foundation that lets everything else work. 5. Authority building. Local links, seasonal content, technician bios, FAQ pages tied to real customer questions. None of this is complicated. All of it requires consistency. The businesses winning in local search aren't doing anything magical. They're doing the basics better than everyone else, and they're not stopping after 30 days. Which of these five things is missing from your business right now? Drop it in the comments. 👇
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