“It isn’t surprising, then, that many writers are ambivalent, if not altogether neurotic, about bringing their work forward.”
Found in Chapter 4 - The Self promoter from 2000 “The Forest for the Trees - An Editor’s Advice to Writers” Betsy Lerner Riverhead Books EDUCATION WRITING
I thought it was a great quote as in 2026 writers must self‑promote - and often on social media (eg TikTok, Substack, Medium, Instagram, newsletters, podcasts). If anything, 2026 has amplified the ambivalence because the pressure to self‑promote is now unavoidable. Writers today live in a world where self‑promotion isn’t optional - it’s the water they swim in.
What do you think ?