Module 1: Understanding Band Merch Lesson 1.1: The Importance of Merch in the Music Industry Understand the role of merchandise in a band’s revenue stream. Recognize how merch can strengthen fan engagement and loyalty. How merchandise creates a tangible connection between fans and the band. The role of merch in building a community around music. Lesson 1.2: Types of Band Merchandise Apparel (T-shirts, hoodies, hats) Accessories (stickers, pins, posters) Digital Merchandise (downloads)

**A Beginner's Guide to Printing Methods, Best Colors, and Materials for High-Quality Band Merch**