How to use this checklist (the right way)? The most powerful way to use this checklist is to become your potential client for 10 minutes. 1. Step into their shoes. 2. Search for yourself the way they would. 3. Click what they would click. 4. Read what they would read. 5. And be more critical than comfortable, because every item on this checklist directly impacts trust, enquiries, and bookings. ✅ Follow the steps exactly as written. ✅ Score yourself honestly (not generously). 🔴 Circle what’s missing - those are your fastest (must) improvements. When you complete it genuinely, you’ll know exactly what to fix first to make your online presence convert better before spending anything on ads. After you’ve downloaded this document and completed the exercise, please comment under this post with your score and the areas you need to improve. Thank you for sharing.