Replay Todays Activation Call · Soulful Energy Collective

Replay Todays Activation Call

Good morning, everybody. Welcome to today's, uh, activation call. I love calling it the activation call, because I feel like we're really gonna be able to do work together here and make things happen. So, I'm super excited about that.

If I can find my, um notes? That'd be great. Here we go!

So, um, yes. So, welcome to today's call. It is going to be around that CEO, but it's going to really be going on into the foundation. And the vision of a CEO. So I'm just going to touch on it briefly, because I don't know if we'll have time to do everything that I wanted to do this morning, so I will bring that back next week. I'm going to work on this because it's gonna work on the week's work that we've already done in the 90-day runs, so it's very relative to that.

Which is fantastic. So, because I really want you guys to get a lot out of it. So…Building, uh, you know, with that foundation and vision that, uh, CEO has, it's about building that clarity, the structure, and the direction in which we really want to move forward and shift everybody into that CEO energy which we can easily do day by, you know, day by day, but this is where we can go a little bit deeper, because these calls are…really planned for that.

And before we actually get into the strategy, one thing to remember through this, I guess, is that we are not a hustler, we are the CEO of our own wealth and we don't need to hustle for that. Making decisions is important with clarity, structure, purpose, and…that's where we're, um, what we're going to be looking at more today, setting that foundation for wealth that really is going to be long time, and, you know, nothing happens short-term.

We know that you can have quick fixes that can happen to help you get through certain moments, certain times but long time, you want this everlasting, um, longevity that is going to be your legacy at the end of the day, and that's what it's about.

So, just before we move any further into that, I just want you to just take a breath for a moment and close your eyes this will take just a moment, if that, so I just want you to get comfortable.

Close your eyes and just take a deep breath in.

And release.

And I want you to repeat this after me. I choose to lead my wealth with clarity. I decide what I earn, I direct where I'm going.

And then, let's build our foundation like a CEO does, with clarity, you know, we've got to be. We've got to work on statistics and those facts of the statistics and numbers, rather than our emotional side. And the purpose in which we started. So those are really vital, um, ingredients to this.

Just one more time, um, repeat after me,

I choose to lead my wealth with clarity,

I decide what I earn.

I direct where I'm going.

And you can open your eyes again.

Okay so…I believe all of us that are in this community are working online, so if you're not, please let me know. It does make it a lot easier online to be attracting more customers and clients, and welcoming our foundation and vision into this community as well. So if you don't work online, that's fine. You can still use this information, but it'd just be good to know so that I can look at that as an alternate way of, of, um, sharing with you all.

Your with, your wealth vehicle is how your money flows. We know that, like your business, your offer, your product, your program, your services, what is a, you know, what vehicle are you using?

And remember that CEOs don't chase every single opportunity that comes their way. They really master one thing first, and that's what keeps them in their lane. And what is what I've done, over the last 10 to 15 years. And particularly over the last 5 years, I was very focused on one thing, and I mastered that, and I moved on to another, and I got that under control, I moved on to the next one.

And that's how you build your income streams, but they've got to align. For me, they have to align with my purpose and my vision and what I'm doing, and how this is actually going to help others. So my goal, obviously, is, or my vision is to help other women over 60 to retire with financial freedom. That's my brand, that's what I'm that's what I'm doing, and it doesn't matter how we do that. Mindset is the number one ingredient, I guess, for the recipe. And if we don't start at the beginning, then you know, and I've found over the years, too, and you may have too, Ruth, that we tend to see a lot of people open a business or start a business, an online business and they don't when they're teaching, they're not really starting at the beginning. They start partway through, and so you really miss that foundational section of learning, and that's where people go wrong, because they've lost their starting point, and they come in partway through and say, these are the things that you need to bring into your business, or use in your business, the tools, the resources and this is how you can do it, but they often don't get down to the foundations of a business to help you, and that's so important. Mindset is one of those tools and resources that you need to use in which to, um, build that foundation. And then you can start moving from there.

And, you know, that's when you can start increasing everything as well, using the same strategies for multiple businesses. I use the same strategy for every business that I have there is no, no different way of doing things, because the system works, right? That's what matters.

So, let me ask you, what is your chosen lane, and why does it feel aligned to you for you, Ruth, what is your chosen lane? And this is… this is probably a little bit interesting, because I know you have several things that you do that are all quite different from each other as well, you know?

What do you mean with chosen lane? Just clarify that for me again, please, Donna.

Your lane is, um…when you have a vehicle, like your business, your affiliate, your product, your service, your offer, whatever, your programs, whatever that's kind of the lane. Which lane are you in? So…

Okay, uh, yes, my…Mine is predominantly service. Um, through my coaching and hypnotherapy. And then I've got a couple of products, you know, that you can… books, mainly. That… and perhaps essential oils or something, but that can be integrated into the package and the programs that I have. So, perhaps, you know, if it's a coaching program, you… one of the… the inclusions of this program would be my books, or, you know, so that you package my program like that. Is that what you mean?

Yeah. Yeah, well, one of your lanes where your money flows is programs that you're selling. So, a service, which is a program.

Yes, yeah. Yeah.

Um, but then you also have other businesses where you've got products.

Yes, yes.

So, for example. So, um…you know, you've come through that foundational side of things, I guess, um, over… over a number of years. And so you've been able to move forward in that as well. So that… that's good.

Yes. It started off mainly as service, yeah? Programs. service programs.

Yeah. And, you know, we know when you're really clear on the vehicle that you're using everything else, like, you know, it's… it's so important to see your…you know, choose your brand, know your content. Know who your audience is. And know what income it is that you're looking for. It all has to align.

And that's what I'm saying, even though I have multiple businesses that aren't all the same as each other. They all align, because they all come together where I'm able to actually, um provide those programs, products and services to somebody as a whole, and that's through the community. You know, and then people can choose what they wish to do, and my branding…I've been very focused on my branding the last few weeks to get that all aligned on LinkedIn, Facebook, Um, uh, TikTok and in the community as well, and you'll see that there's been some changes in the community to align with the brand that, that I'm putting out there came about purely because of, um, LinkedIn being more active in LinkedIn and building my profile there. And realized that the brand has to be together, wherever people see me. Because LinkedIn's more a business platform, right?

So…f you could imagine your next 7 days as a CEO, with your CEO dashboard in front of you,

What's your lead goal?

Or what's your sales goal?

And, um, you know, how will that look at the end of the week as far as bottom dollar?

So, every, you know, every week I have a goal, every 3 months I have a goal, every 90 days I have a goal. Like, and then I have an end-of-year goal so all my goals are aligned, and I'm using them, and week by week, I have a goal of what I want to achieve, like how many… how many people…how many leads do I want this week? How many sales do I want this week? How many…how much… how much does that break down to in a dollar factor. So, what is that for you? Like, what is your goal for this week. How will it look at the end of the week when that all comes together? Yeah?

Are you asking me?

Yes, I'm asking you.

I think for my…

First of all, let me ask you, do you have, uh, do you…

Yes.

have a written goal at… for each week, what you want to achieve.

Do you know exactly what it is that you want to achieve at the end of the week?

I… I haven't at the moment,

yes.

Mm-hmm. Because I'll be open and transparent, I…

Because I had a bit of a break in, especially in the…in the online, um, business space, so…I, you know, I haven't… I was just, as you were saying here, as you were talking, I was thinking, I…My goal is to set a time even if it's a day, just to do some visioning and planning, And also maybe an hour every week to… to do that visioning and planning for the week ahead, but working backwards from the goal that I have for 90 days, or for the next 6 months. So then set that into place.

I'm sorry, if I was to come back to you next week and say, what's your weekly goal, you'd be able to go, yep, got it.

Yeah.

Yeah, so…Just off the top of your head, without, like, having clarity around that, what would your weekly income goal look like? Like, what would that be for you?

Uh, my weekly income goal would… I would love it would love it to be $5,000 a week.

Okay. So, looking back on that, so if you were to look back on that, $5,000 a week, and divide that daily, how many sales do you need to make? And I'll tell you. I'll actually, um, I'll do that for you. So, 5,000 divided by 7…

So you need to…earn $714 a week. So, knowing that…What offer do you have that will make that money a day? Which offer product service do you have that would create that income per day.

That would be in my Legacy Builders program.

Okay, so that would be…600, um, Digital Mastery.

digital mastery, yeah.

Around about for $700 a day would… Yeah, it's 600 would equate to Australian dollars as that. So, that would mean that you would have to make one digital master resale per day. (it's actually just over $900 a day)

Yeah. So, for me, when I was looking at this, I was like, okay, well, if I was to say $3,000 a week, It's $428 a day. Now, whether I sell a $25 program, which is…6 sales to make 500. I would need 12 sales a week to make that happen. Or, uh, sorry. Uh, yeah, 12, uh, 12 sales a week.

No, no, I'd need, uh, more than that, times 3. 36 sales a week. to earn the $3,000, because… Each board would be worth $500. Right? So, um, that would be 36 sales a week.

Or if I was to sell the Legacy Builder, that would be for approximately 4 sales a week. Done. Um…So, what I do here is then I look at, well, what's most affordable for most people?

Is it a $900 sale, or is it a $25 one-time sale? They're both one-time sales, by the way. So that's why I look at both options, and I go, well, here, I… because of the way that I do my TikTok videos, I'm directing them to my community, where I can then build the rapport with people. And then build the… um, know, like, and trust, and they can choose to do what they want after that. Primarily, it's the mindset stuff to give them, you know, self-worth after 60. So, they can then go, well, hey, I'm feeling fantastic, um, what else do you do? And go from there.

So that's pretty much what that is, and…Um, like I said, I do have… I have a written goal, I write it every morning. Um, and some weeks that will change, some weeks it'll stay the same, because I…don't always want to increase that. You know, every week, I want that to… when I… when I feel like it's going to be time for me to increase that, And that might be my next project. you know, is where I go, well, now I want that to be…you know, $8,000 a week.

Yep, yep.

So, depending on what happens. So…Um, that's how that all works, and um…you know, it's super important that we do that so that we can…

Have that visual short-term goal, build the foundations and the vision and the strategies without being overwhelmed by just looking at it and going, oh, wow, that's so big.

Um, I just don't even want to look at it.

And that's when people are inactive.

And, you know, I mean, I gave you that goal of $5,000 a week,

And then, straight away, my… my logical mind kicked in, and I thought, okay, my goal used to be 10K a month.

Hmm?

And now, all of a sudden, it's just jumped into 20K months, you know what I mean? I'm thinking cannot… would that be possible? And I know it's possible, looking at what other people are…doing.

Okay, let me stop you there. I'm gonna jump in, because I just… yeah, just…

I've got to go in a few minutes, yeah.

Yeah, I know, and that's why I say I'd just stop you there, because I think what it needs to be is the right goal for you,

Yes.

Without feeling overwhelmed, without thinking, oh, everyone else can do it, I can do it. So, is it really your goal, or is it…

Yeah.

Was it someone else's go?

Is it somebody else's goal? And I think a lot of people get confused with that. And that's where I sat back and I took away, uh… I stripped back everything, and I was like, No, I don't want to make that much money a month you know, that's… that's not what I want to do. This is what I want to do, whether it was more or less, it didn't matter. Um, this is what I want to do. This is my goal, and these are the reasons it's my goal, because I want to go and direct that, um, to do what I want to do with that. It's like that blank check I put in the community yesterday.

Yeah.

Yes, yes. And I guess it's also, like, um, writing down what your monthly expenses are.

Yeah.

And what it is that you would like to do for yourself, for your family, and put that into monetary that claim values, and then say, okay, this is an income that can safely cover all my expenses, and I have more to live a comfortable lifestyle, and not have to worry about where the pennies come from.

But the other thing is, too, and this is around the verbiage, do you want to be comfortable, or do you want to thrive? Like, comfortable, who's like…

Yes.

Comfortable and more. Do you know what I mean? But…

Yeah, yeah. So, for me, I don't want to be… I don't ever want to be comfortable.

It's about everybody's…

That's my… that's for me. I don't ever want… because comfortable means you're just getting by.

Yeah.

And so…And for me, again, that's different, right? And that's where we've got to go into that, yeah.

Yeah, yeah, everybody is different.

Yeah, so that's just my verbiage, and that's why I wanted to bring it up, because everybody has a different perspective, and there is no right or wrong.

Exactly.

No, that's true.

So that's why I checked. Do you… do you just want to be comfortable, or do you want more? Like, I really don't ever want to be comfortable.

Yeah, yeah.

And I could feel things already in this 90-day sprint on day 8 yesterday has taken me to different thought processes already. You know, because I do the work in this as well. I don't just…provide, I do as well.

Yes.

Yeah, that's super important. So, I just wanted to be clear, and that was a really good point. So, yeah, like, I know, you know, everybody's different Um, I don't ever want to be comfortable in any space in my life at all, especially monitoring, because I've been comfortable, and you get comfortable, and you can have a little bit more and you can do all the things that you want to do, and then all of a sudden, comfortable disappears, and it's like struggle.

Yes, that's right, yeah.

So, be careful, everybody, um, how you feel about that comfortable.

Make sure you're clear about what that means, yeah? Yeah, because everyone's comfort is different.

Yeah.

All right, I'm going to slide out, but I'm 10 years, I'll just…

Thank you so much. I appreciate you being here. I will talk to you

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