AI can help a business move faster.
But if the process is broken, AI just helps the broken process happen faster.
Bad follow-up with AI is still bad follow-up.
A confusing offer with AI is still a confusing offer.
A messy customer journey with AI is still messy.
The better order is:
1. Understand the revenue path
2. Identify the leak
3. Fix the process
4. Then automate or enhance with AI
AI is powerful when it is installed into a clear system.
It is dangerous when used as a substitute for one.
Question:
Where are you currently using AI in your business, or where are you tempted to use it?