For Low Ticket Mastery I get that we are driving traffic to a paid course/customer magnet (e.g. $27) which is a part of our overall product roadmap. And we'll do upsells to our high ticket offer.
How is this different from doing a free lead magnet that does the same thing?
Or is the customer magnet course just a different approach to the same end goal but liquidates b/c course sales can/should offset ad costs, etc.