5d • Dog Grooming
Quality is King
I’ve been asking my customers what makes it worth paying for my high prices and the number one most common reason is the dogs always look great!
A customer might not tell you if the groom was below their standards, but they will certainly let you know with their business. The customers that reschedule every 6 weeks will only do it if they are very happy with the quality of grooming and the experience they receive.
High Quality is consistent! You have to deliver not just once or twice but every time you work with the animals. One bad experience can turn a customer away that would have paid you thousands of dollars over the next few years.
ACTION STEP:
• Keep it simple. Don’t skip any steps or forget to do any of the work.
• Write down your current routine. See if anything is missing. If something often gets missed then find a spot in the groom to always do the task at that stage in the groom.
Example:
My most forgotten step was Ear Cleaning. I would do it some time after the bath because I knew the ear cleaner can help dry out any water that might have gotten in the ears. But that wasn’t specific enough for me to not forget it from time to time. I decided that it would be the last step once the head and ears were finished. I found that this would usually get the dogs to shake their head and I could see the last few hairs that were out of place and make the quality of my groom a little bit better. Now I have a permanent place for the task to never forget it and it helps make the haircut better too.
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Quality is King
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