Yesterday, you built the offer. Today, we do three things that turn it from a Google doc into something you can put into the world.
First — we pressure-test it. Out loud. Because if your nervous system can't hold the name and the price when you say them aloud, neither can your buyer.
Second — we build the list. Fifty real humans. Not a niche, not an ideal customer avatar. Real names of real people you actually know who could benefit.
Third — we write the invitation. Not a sales page. A short, personal message that opens a conversation.
Today's work:
• Read your offer name and tagline aloud to a few people. Say the price out loud.
Notice where you flinch — refine if needed.
• List 50 real humans you can send the invitation to. Past clients, warm leads, peers, audience members, dormant contacts. (See page 2 of the tracker for a 10-category prompt list.)
• Choose one of the three invitation angles on the tracker — the Feedback Angle, the Past Client Angle, or the Direct Invitation. Write your message.
• Post your invitation draft below for feedback before you send tomorrow.
Tick all four activities. Colour your Day 2 star.
Then post your invitation here for the community to feedback on:
⭐ Angle I chose: [Feedback / Past Client / Direct]
⭐ My invitation:
[paste your full invitation message]
⭐ One thing I'm second-guessing: [if anything]
This is the bravest thing you'll do all week — sharing the message before it's perfect.
We'll help you sharpen it before you send it tomorrow.
If you don't yet have a list of 50, look at the categories on page 2 of the tracker.
It's almost always more than you think it is.