...PS (yes, I know the "PS" came a Tad Early in this post)... but I am currently READING the "80/20 Sales And Marketing" book by Perry Marshall, right NOW! Hey everyone! Quick question for you... How many of you know about the 80/20 principle? And more importantly, are you actually using it in your business? Let me tell you something: the 80/20 principle is almost as powerful as compound interest. Almost. And if you're NOT using it in your online business, you're leaving serious money on the table. What Does 80/20 Actually Mean? Here it is in simple terms: 80% of your results come from just 20% of your efforts. ....in your business!!! ....this means 20% of your customers generate 80% of your sales! .....that's where the gold is buried! A Simple Example: Let's say you have 100 customers: - 20 customers (the top 20%) might be spending $500/month each = $10,000 - 80 customers (the remaining 80%) might be spending $25/month each = $2,000 See the difference? Those 20 customers are giving you 5X more revenue than the other 80 combined! The Secret Sauce: Going Deeper (80/20 Squared) Here's where it gets really powerful. Once you identify that golden 20%, do it again. ......take your top 20% and treat THAT as your new 100%. Then find the top 20% within that group. Real-world example: - You identify 20 top customers (20% of 100) - Now analyze those 20 and find the top 4 customers (20% of 20) - These 4 customers are your super fans - they might represent 64% of your total revenue! The Big Mistake Most Entrepreneurs Make: Focusing on the 80% to only get 20% of the results. ....that's like spending all day watering weeds instead of your prize-winning roses. It's exhausting and unprofitable. ...instead, flip it: Focus on the 20% that gives you 80% - then double down on serving them even better. Conclusion: Your Turn to Share! The 80/20 principle can transform your online business overnight. But knowledge without action is just entertainment.

What if your online community came to life? That’s the movement @Goose Dunlavey has started and we’re proud to be part of it. We weren’t the first (or second or even third) to take Skool offline, but we’re following the incredible example set by those who did - bringing this community to life in FRIGID MN! 🥶🥶🥶 Our Wild Goose Chase was our first adventure, but it was so much more than a meet-up. It was connection. It was laughter. It was proof that Skool isn’t just an online platform - it’s a living, breathing community. @Jeffrey Saathoff and @Stephanie Saathoff were amazing hosts!!!! (Oh and if you need a super cool hat for winter you NEED to see Stephanie’s creations!) And I want to thank @Goose Dunlavey and @Tony Loew for leading the way and helping to start to movement in so many cities across the world! So - here’s to the movement. Here’s to the people. And here’s to Skool - where community comes alive. 💛