Last week I was gifted by Goose and the community with an hour of support about my Skool community offer and positioning copy. [Link to replay is here] The model I'm replicating is Jamie Heinrich's AI Filmmaking. Thumbnail attached. My core offer line was previously: "Buzztown: Where screenwriters stop waiting & start making their movies" Goose suggested "Buzztown" was adding significant friction. Which was a great call, so I removed it. And he also suggested 2 offer ideas with sharper outcomes: "make 5K/month making 1 minute movies" "advance your career making 1 minute movies" Those were very instructive for me. So I played around with all of this, updated the thumbnail, and the next thing I'll test is: "Hey Screenwriter - Get noticed by turning your script into a movie clip" I wanted to call out the avatar more directly. Plus, screenwriters have deep emotional connection to their scripts (they spend 100+ hours on those puppies) so "your script" may strike a nerve. And I think "get noticed" is a little more clear and primal than "advance your career." And here's the About Page copy: =================== GET YOUR STORY SEEN Most scripts die on laptops. But you can make a 1 minute movie from it and make things happen for your career. REAL EXAMPLES 🎬 Jono Matt (Brooks' colleague) created a concept trailer - got Channing Tatum attached to his project before the screenplay was even written. 🎬 Luke Barnett (Brock's colleague) posted a short film online - got 2 million views, and had dream managers and producers fighting over him. 🎬 Steve Pinder (Brooks' client) proved his storytelling ability in short-form work - got nominated for an Oscar. Talent shows - within a minute. WHO WE ARE Brooks Elms is a WGA writer with 45+ scripts written, 2 features directed, and 100+ writers coached 1:1. Brock Swinson is a viral storytelling expert with 400M+ views and host of Creative Principles, where he's interviewed 700+ Hollywood creatives.

Tomorrow 2pm Pacific be there @Goose Dunlavey approved and encouraged https://us02web.zoom.us/j/2707994844 ➡️ You ran the webinar. ➡️ Then the 5-day challenge. ➡️ Then the freebie with the 7-email nurture sequence. ➡️ Then the “value-packed” masterclass with the pitch at the end. ➡️ Then the social proof stack. ➡️ Then the bonus bundle. ➡️ Then the early bird urgency. ➡️ Then the countdown timer. ➡️ Then the “maybe I need to niche down more” spiral. At no point did anyone say: “Hey. Every single one of those was designed to inform people. And information does not convert.” It’s like describing the most beautiful house someone’s ever seen — every room, every detail, every glowing testimonial from people who live there… …and then asking them to sign the mortgage before they’ve ever stepped inside. You’ve been trying to sell the leap. Mini-Project Magic™ makes the leap unnecessary. One 90-minute live experience. Built around your method. Your audience moves through something real. Feels the shift. Gets the result in their own body — not in someone else’s testimonial. By the time you make your offer, they’re not deciding whether to trust you. They already know what you deliver. Because they just lived it. I made $8,580 in six weeks on Skool with exactly this. Come see the real numbers, the real timeline, and the exact framework — live. Mini-Project Magic™: Build the One 90-Minute Experience That Turns Rooms Into Revenue. You leave with your own Mini-Project idea and a clear path to monetise it. 🎟️ Free. Live. No BS. 👇 Grab your spot This is my personal result. Individual results will vary based on your offer, audience, effort and experience.

last night's Goose Boost was an absolute 🔥🔥🔥 if you missed it, go watch the replay before you do literally anything else today 👇👇👇👇 We went DEEP on the whole sales and conversion journey for us Skoolers.. how you actually take a cold stranger and turn them into a paying member, without being weird or salesy about it 🫣🥂 Here's what went down 👇 🪿 The full path — Content → Community → Comments → DMs → Call. Where most people lose people, and how to keep them moving toward a yes. 🐒 When to close right in the DMs vs when to book a call.. low ticket you can close in the chat, high ticket needs a set call first. Knowing the difference changes everything. 🍌 How to figure out if someone can actually afford your offer.. without the awkward "so how much do you make?" (the chocolate and vanilla pricing trick is too good, thank you @Elizabeth R 🙌) 🔥 @Alexander Tilipman hit us with a case study that made the whole room lean in.. 30 paid members in 2 weeks and DOUBLED his MRR, all from one automation that answers people's objections before they even ask. (and it was his FIRST day in here.. what an entrance 🐒🍌) you'll have to watch the replay to find out exactly what he did 👀 If you're trying to crack how to actually convert the people walking into your community, this is THE replay 👇 And whether you were there live or you're catching the replay.. drop your biggest takeaway below 👇 I genuinely love hearing what landed for everyone 🥂🪿