Last week I was gifted by Goose and the community with an hour of support about my Skool community offer and positioning copy. [Link to replay is here] My core offer line was previously:
"Buzztown: Where screenwriters stop waiting & start making their movies"
Goose suggested "Buzztown" was adding significant friction. Which was a great call, so I removed it.
And he also suggested 2 offer ideas with sharper outcomes:
"make 5K/month making 1 minute movies"
"advance your career making 1 minute movies"
Those were very instructive for me.
So I played around with all of this, updated the thumbnail, and the next thing I'll test is:
"Hey Screenwriter - Get noticed by turning your script into a movie clip"
I wanted to call out the avatar more directly. Plus, screenwriters have deep emotional connection to their scripts (they spend 100+ hours on those puppies) so "your script" may strike a nerve. And I think "get noticed" is a little more clear and primal than "advance your career."
And here's the About Page copy:
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GET YOUR STORY SEEN
Most scripts die on laptops.
But you can make a 1 minute movie from it and make things happen for your career.
REAL EXAMPLES
🎬 Jono Matt (Brooks' colleague) created a concept trailer - got Channing Tatum attached to his project before the screenplay was even written.
🎬 Luke Barnett (Brock's colleague) posted a short film online - got 2 million views, and had dream managers and producers fighting over him.
🎬 Steve Pinder (Brooks' client) proved his storytelling ability in short-form work - got nominated for an Oscar.
Talent shows - within a minute.
WHO WE ARE
Brooks Elms is a WGA writer with 45+ scripts written, 2 features directed, and 100+ writers coached 1:1.
Brock Swinson is a viral storytelling expert with 400M+ views and host of Creative Principles, where he's interviewed 700+ Hollywood creatives.
GO TINY TO WIN BIG
Inside 1 Min Movie Skool, you'll see a simple course on how writers turn scripts into movie clips that get noticed.
$5 (but not for long)
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Today, I'll update the intro video.
Still wide open to feedback, big and small! And I really appreciate all of your ideas and support 🙌🏻🙌🏻🙌🏻