π₯
5h β’ π Blitz
You are sitting on gold you silly goose
Growing a Classical Music Festival to 10K Followers Using Archive Footage
Norfolk Chamber Music Festival had decades of performances sitting in a Google Drive.
Zero online presence.
I helped them reach 10K followers using content they already owned.
The Situation:
They had:
- Years of recorded performances
- World-class musicians
- Rare compositions
- Beautiful venue shots
But no one was seeing it.
The Strategy:
We didn't create new content. We repurposed what existed.
The Process:
1. Pulled best performances from archive
2. Cut into 30-60 second clips
3. Optimized for YouTube Shorts
4. Posted consistently for 6 months
The Focus:
- Lesser-known composers (niche appeal)
- Exceptional performances (quality signal)
- Educational context (building authority)
The Results:
- 10,000+ YouTube subscribers
- Brought attention to underappreciated composers
- Increased brand recognition
- Festival attendance grew
The ROI:
Zero production cost. Just strategic editing of existing assets.
The Insight:
Most organizations sit on YEARS of valuable content.
They just don't know how to repurpose it for today's platforms.
The Lesson:
You don't need to create more. You need to share what you have strategically.
If a classical music festival can grow to 10K using archive footage, you can grow using content you've already created.
What's sitting in your archive right now?
9
4 comments
You are sitting on gold you silly goose
skool.com/goosify
βοΈ Grow community with tech + vibes π©·
Leaderboard (30-day)
1
π₯
+24231
2
π₯
+23002
3
π₯
+19891
4
+15593
5
π₯
+9765
Powered by