I was talking to prospective clients on a mastermind call that I attend and asked 1 question:
If you are a mom entrepreneur, what makes you decide NOT to join a group?
The overwhelming consensus was:
- They are often full of so much drama and cliques and they didn't want to deal with the BS
- They can get really judgmental if you don't "fit in"
- They're all a certain way and I just want to be πme
So, I took the first page of my about page and added the statement "all with ZERO judgement and ZERO drama" because I felt like that summed it up...
and my conversion rate went from 19% to now a whopping 29%
oh and we grew by 36 people in the process π
So, want to give your about page a BIG boost?
Try asking your audience what STOPS them from joining and address it head on β€οΈ