I changed my branding and my Skool grew · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

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I changed my branding and my Skool grew

When I first started my Skool community, I decided it was going to be "Social Media for Artists". Art is generally my background and social media really helped me promote my work and shop, so I figured it was a no brainer.

I was able to grow my group to its first 100 members just by promoting it in a Facebook group for artists. After that, the member number stagnated for a few months. The most I could grow it to was about 300 people.

After I talked to a decent number of members over DM and on the phone, I came to realize that there's a decent number of artists that are.... SUPER INTROVERTED. 🤣 I was surprised at how many times artist types would tell me they would rather DIE than make social media content, even if it meant their artist brands would get more traffic.

After confirming this with a lot of creative friends, I changed the language in my branding to be more open-- switching it from "Social Media for Artists" to "Social Media Growth Club".

Originally I was worried this was way to broad, but it ended up working! Shortly after changing the copy and branding slightly, the membership grew to over a thousand with a singular X post.

I wanted to share this story in case people are working on their avatar / community focus, and was wondering if it makes sense to experiment or pivot. In my case it was really helpful!

Are you happy with your community avatar / mission?

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