AMAZING DAY! - I was on the phone today with a client who is experiencing what could only be described as explosive growth for his small business. PureOne golf sells a training club in a sea of golf training equipment. As a golf pro, he knew he was onto something good, but without marketing experience, he felt like he had jumped into the deep end of the pool without his water-wings.
We helped them dial in a really fun campaign around the one thing people quietly hope for most when buying a golf aid - being so good you're hated by your friends. The Hater's Club concept gave a laser focus to the value of the brand and a reason to smile.
This is an example of how AI created graphics can really keep production costs down.
The campaign has just been out a few months and already they are over 300% growth and well into five digit monthly sales - something they thought they wouldn't achieve in the first year.
Just goes to show that no category is too crowded and no business is too small to benefit from brand strategy and strong creative campaigns.
Here is a quick share of one of the creative pieces we did that got people's attention.
LFG!