The year for me has been quite interesting... (expand out before commenting as questions at end)
I had to spend from January to June focus more on being a care giver for my mom and unable to put as much time into my business due to that (I also was under the impression I was a bit further head than I presently am). To keep me going, as I am a car guy, I figured it would be worth looking into getting a project car or two off copart. First was a 2015 Scion FRS and a month later a 2011 Audi A4 Avant. Irony is that the second car finished in May and the FRS I can only start using in 2026.
I thought I was further ahead due to having a leads list I manually scraped off of LinkedIn of those who I thought were in my ICP and when i would eventually run a cold email campaign it would generate sales. The results were quite the opposite... out of 830 leads I had 27% and 117 unsubscribes and only 3 took my free lead magnet.
from August thru till now, I have been focusing on clarity of what I am offering and cleaning up how I am presenting what I have to offer - to the right audience. It is draining as the expenses have been above my income, so it is not sustainable whatsoever and I really doing what I must to break free from this. I also am refusing to go further into debt as that can spiral out of control and just make everything worse. It does not help being solo and having little help or others to bounce ideas off of or to get perspectives presented I may have missed.
There is also another variable at play which I've been keeping very quiet - even to friends close by. Is that fact last fall I crossed paths locally with a woman who I had an instant connection with. Just the way that has played out I have heard from others to move on --- which the irony of said connection --- the moment I pulled back, the intensity of it picked up and as much as I tried to avoid her, I would run into her.
It is draining menially as I want to do more, I want to give more and work with like minds. But the capital constraints makes challenging to do paid ads or others ways to advance the business further forward faster. Add the connection which in itself is hard to describe - in that weird limbo state. It is the uncertainty which weights on me and the frustration of not being able to do more, build more to help more.
I am also working on a preparing for a 90 day challenging beginning of the new year to push forward and make incredible progress as long as I have the backend systems in place (which are close - just a few systems to sort out).
I hope and know things are shifting even thought it may not be visible. It is just the weight of what I am dealing with bothers me when I was prior able to deal with it sooner before it got bothersome.
How can get out my head and really get everything needed done before NYE?
Am I missing anything?