If you’ve never clicked the little “Performance” icon in your Google Business Profile — you’re missing out.
Because that colorful donut chart isn’t just pretty — it’s a goldmine of marketing insight.
It tells you:
Where your customers find you (Search vs Maps)
How they find you (desktop vs mobile)
Which channel is your dominant one
This is crucial. Why? Because if most of your traffic comes from Google Search on desktop — you’d market differently than if 70% were finding you on Maps on mobile.
Just check off your colored donut. I’ve made it dead-easy with a PDF download
A free checklist with the exact local SEO tips I use to get small businesses real results.
✅ No guesswork.
✅ Focus on What Google Rewards
✅ Could bring in leads on autopilot.
It’s not just data — it’s a direct view into how real customers are searching for you right now.
Mines a blue donut:
51% Google Search – desktop (blue)
30% Google Search – mobile (yellow)
12% Google Maps – desktop (green)
7% Google Maps – mobile (red)
Your mix will be different — and that’s the point.
The dominant color in your donut should shape your marketing from this point forward.
So… what’s your dominant color? Drop it below and vote