Feed Only Strategy · Google Ads eCom Lab

Feed Only Strategy

I’d really appreciate some advice.

I’m currently running a fully built Performance Max campaign for skin creams, body gels, and shampoos. It’s a very competitive niche, with products priced under $50. I’ve been struggling to improve ROAS—every time I try to scale or optimise, performance drops significantly.

At the moment, I’m running:

One branded search campaign
One fully built Performance Max campaign

There’s also an issue where Google is incorrectly flagging my products (Eczema) under health-related advertising policies. Because of this, my ads are sometimes limited or not shown at all.

I’m considering testing a feed-only Performance Max campaign and have a few questions:

Should I run a separate test by keeping my current fully built Performance Max campaign and launching a new feed-only Performance Max campaign alongside it?
Or would it be better to add a feed-only asset group within my existing Performance Max campaign?

One concern I have is that the current campaign feels “stuck.” It’s been running for months, but ROAS hasn’t improved beyond 1.2–1.3. It feels like the campaign has learned patterns that it can’t break out of.

So I’m also wondering:

Would it be better to reduce the current budget (currently $70/day), and reallocate $30–$40 to a new feed-only campaign instead of modifying the existing one?

Finally, if I do create a new feed-only campaign:

Should I structure it with separate asset groups by product type (e.g., body gel, cream, shampoo)?
Or is it better to include all products in a single asset group?

Thanks in advance for your help.

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