29d • General discussion
Food for Logo Thoughts (Coffee Chat Follow-On)
Last week's coffee chat, we covered the bases of chatting all things logos which eventually landed us on the wild situation of the Cracker Barrel logo from last fall. I mentioned (as I did on here last fall) that the imagery told me a billboard was Cracker Barrel, then I noticed the new (now old) logo. Well, the flip side happened on Thursday! I'm not sure if these are super old billboard signs, or among the newest, on I-70 across Indiana, but in a flip-flop fashion the Crack Barrel billboard has the familiar logo, but the imagery wasn't shouting Cracker Barrel.
So, it makes me wonder, as much as we want a logo that's recognizable and has that attention-grabbing factor, perhaps there are times where the rest of our branded visuals take center stage? Thoughts?
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Food for Logo Thoughts (Coffee Chat Follow-On)
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