7d • General discussion
Coffee Chat Catch Up
Hey everyone! Didn't have any takers for coffee chat last week (that's ok, it happens!), but I still wanted to share a few email content-related tips that I would've mentioned. I'm approaching these from more of a recipient view:
❤️ Things I love to see:
-Concise and real subject line "$20 off", "First look at new line" tells me what I'm getting into
-Images or logos that link back to your homepage
💔Things I'm not a fan of:
-Send lines that are unfamiliar: Big companies do this sometimes (unsure if it's accident or on purpose with them) but small businesses aren't immune as I've seen odd bits of email or first-name-only end up there, leaving me to wonder who it's from.
-"Burying the lead": Almost just missed a sale I've been waiting on because they buried the lead which is their Easter sale starting today!
📌Things to consider:
-Double check your links before sending, not just that they work but are relevant
-Use your metrics for send times and if your audience is more of a laptop or mobile device crowd
-If you must do a re-send to correct an error, don't sweat too much. You aren't the first nor the last. Lean into it and accept it as a sign of being human
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Coffee Chat Catch Up
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