Congrats to Josh certainly. I look forward to our time together. May I extend a warm and sincere word of gratitude to those who participated at any level from $1 or more. Your seeing the value I could potentially bring to your life and business is a meaningful endorsement in this age. My goal in the long run is to serve you in a capacity that provokes your prosperity in career, family and in faith. We are all stewards of a set of gifts and many underestimate what they can do. This Friday I'll be enjoying a meal with a young man that entered my life 10 years ago. We are celebrating the sale of his company, the forming of his marriage and becoming a father all in this decade. This is the kind of connection that gratifies me as a man advancing in years and finding his way as useful. Most look at success and knowledge as an incline, steady over time hopefully growing upwards. It is not. It is a parabolic curve like compound interest. You will find your wisdom and successful experience triples every decade from 30 to 40 to 50 to 60 and hopefully for me beyond. This is not a claim of 'smarts" or superiority. It is a claim of synthesis. I now understand the obstacles of my earlier decades crystal clear and if i had the insight now that I wished I had then, I would have gone further faster. Yet that is part of God made me the way he did. He needed a good teacher here, not another isolated billionaire and I guarantee you if my dreams had come true in that financial space, I would not have been able to go as wide in my studies and would be less useful to you. I would have surely dove into a world of absolute anonymity and private pleasures. That was not the path He had for me. Most people that I eventually work with note a certain fear of my personality or a fear of the expense. I run these auctions to demonstrate I am accessible for a person taking themselves seriously and understanding they need clarity and direction. I am also pliable on costs based on your willingness to bend your heart to the destiny available to you.

One of you is about to win a full day with me. Here's what you're bidding on. You come out to the ranch in the Texas hill country. Steaks on the fire, whiskey in the glass, antelope grazing past the fence while we work. And we work. Most businesses spend all day pleading their own case to their customers. Calling the wrong witnesses. Listing features nobody asked about. Losing a jury that walked in wanting to say yes. I put on my customer goggles and build the case that makes them convict themselves into buying. And when a jury convicts? Nobody has to be sold. They buy. They buy more. They drag their friends in behind them. The business starts running whether you show up or not. That's how you add a zero. Not up for the flight? We do the whole thing over Zoom. Same brain, no boots. I've done this 300+ times. Tucker Max put it better than I can: "If Ron realizes how insanely valuable this is, he'll be too expensive for anyone except the richest and most powerful people on earth." Good thing he doesn't know what happens next. HERE'S WHAT THE WINNER GETS: 👉 The full day with me — ranch or Zoom — where I find and build the case hiding in your business. 👉 A seat in the next Marketing Mercenaries — the private course only 99 people had ever seen, the one that opens with a note called "The Opposite of a Suicide Note." Already done it? Gift the seat to someone who's earned it. Let me put this in perspective. I charge $5,000 for a single day. This opens at one dollar. THE RULES: Bidding is open NOW. $1 minimum. No reserve. Highest bidder wins. It ends when I decide we've tapped out — and you'll get a 60-minute heads-up before I close it. Don't try to snipe it. BIDDER BONUS: every single person who bids gets something. It's a secret for now… but your bid will pay off. 🔥 BONUS AREA — WATCH THIS SPACE 🔥 Trust Me- You want me sleeping on my pillow with your problems for a change. Here's your chance: UNLOCKS AT $5,000 — The Night Before at the Ranch Once the bidding hits $5,000, the winner also gets the evening before the ranch day: cigars, whiskey, and steak on the porch with me while the sun drops over the hill country. No agenda — just your business and a fire. Some of my best thinking for a client happens right there, before the real day even starts.

I see you in there, and I know what is stopping you. You hear that voice of your parents echoing in the halls of your head. You feel the heat rise up your neck like the time you were at the checkout stand and the debit machine said insufficient funds. The teacher who called on you because they knew you weren't ready. Humiliation and shame stops us before we start. I know. Personally, I have something going on in my life right now that is off the normal grid of my attention. It involves one of my kids. I'm betwixt and between on my next words and actions because I want a certain result. I want their growth without a lot of pain. Yet growth always has growing pains. As I was getting some corn out of the barn this morning I was having this little conversation with myself about the feelings I was having internally around this. Was is intrepidation? Was it concern? Was it knowing what to say and how to say it? Then I used the word a guy like me never wants to use. FEAR. Dammit. Mostly fear of their reaction. Fear of my potentially using the wrong words. That happens alot with people who have a long history of communication. The second I asked my body answered, boy howdy did my limbic system flood with the truth. Fear it was. Uncertainty of future outcome. Yeah even Uncle Ron still gets hit by the ole fear choo-choo now and again. So what did I do? I reached out to the associate that could offer perspective and help me sort through the real and the imagined before I took action. It's going to be fine, is the truth. I talk to 8 people a day who all need my help on average. In fact, I just hung up with a friend in Florida who explained a problem with ad messaging. Turns out that wasn't his problem. He was running ads in a place his audience didn't exist. He was completely unaware. So awareness is the first step in diagnosis. It's going. to be fine. Yet. Do you have the intestinal fortitude to get with the professional that will simply give it to you straight, then hold you accountable to you?

Well. Look who's still here. This group's been quiet since spring. On purpose. I only wake it up when I've got something worth your time. I've got something worth your time. Next Wednesday. Mark it. I'll say more soon. I don't know what you know, what you've heard, or what you haven't. I live in a bit of a vacuum out here. So let me just tell you what's happened since the last time we were together in here. I just went through the books. Every single one of my MBA students re-upped for another full year. 100% of them. A few stepped up to Founders on top of it. Let that sit for a second. Nobody renews for a year because they like the guy. People are polite for an hour. They are not polite for twelve more months and a check. They re-up because it's working. Here's a couple of them, in their own words — Ben, three years in: "I've increased the business exponentially, three years in a row. He found my CMO. For less than the cost of any of my employees, his impact has been an accelerator like no one else. Now his fee seems quite small." Todd: "You're shifting my brain in how the game is played. I'm becoming a better father, husband, and leader of my team. Twenty years from now I'll look back at this as one of the greatest levers I had in my life." Chris: "I am now convinced after several years meeting with you. You are not a real person. You are Me in the future reaching out back to Me to guide Me to exactly where I am supposed to grow. This is a fundamental reality of the connectedness of God and how he works through us. It is a magnificent journey that I have to acknowledge." Yes. It gets weird fast. Yet what in your life that was worthwhile wasn't a complete surprise. All the best moments and things come to us while we are actively serving. That's what happens when you stop pleading your own case and let somebody build it for you. Next Wednesday, I'm doing something in here that I don't do in public. One of you walks away with a day of my full attention- and a good deal more than that.

You may have got a hint in my posts about some upside for participating in this specific auction and bidding may benefit you even if you didn't come out on tip-top. Don't be surprised to hear from Marcus this week with path that may get my eyes and brains on your bidnez. :)