"Most 'LLM SEO' advice is straight-up grift." "LLMs don't retrieve DOM chunks. They read full documents during training. You're optimizing for a crawler that doesn't exist."
"Your website is NOT the battlefield anymore." "When someone asks AI 'WHAT'S THE BEST [YOUR PRODUCT]?' THEY GET ONE ANSWER." "Understand what LLMs actually read, how they choose citations, and why most SEO advice is wrong."