G2L started in 2024 as a creative playground for building with AI. It was fun and exploratory, and we got a lot right. But it did not change much in ways anyone could measure. In May 2025 I stepped back to work on how I was leading. I wrote about it here: https://www.skool.com/genai-growth-labs-6038/refocusing-g2l-leading-myself-before-i-lead-others Since then I have focused on building a solid foundation under my family and my work, so that I can do creative and productive work in a way that lasts. I wanted skills deep enough that, if I lost what I had built, I would know how to build it again. What I kept coming back to is simple: the useful skill is not collecting AI tools. It is understanding your own work well enough to organize it into workflows that keep working. One workflow is where you learn. The value comes from building many. So G2L is now the free practice space for that. The old courses are archived, the spaces are new, and the first step is One Useful Workflow. I'm glad you're here, and I'm looking forward to seeing what changes for you, one workflow at a time. — Connor

Hey everyone, Wanted to share a more personal update on where I’m heading with G2L—and, more importantly, where I’m heading with myself. If you’ve followed along, you know G2L was never meant to be a dev shop or agency. It started as a space to build in public, explore AI use cases, and learn together out loud. But somewhere along the way, I let my "helpful" instincts overtake my honest bandwidth. I started taking on more direct support—projects, advising, building systems—often quietly, and often without the margin to follow through well. And while my intentions were good, the reality was harder: I was offering more than I had to give. I was extending myself past my own limits—trying to support others while slowly eroding my ability to support myself, my family, and the future I’m actually trying to build. That stops here. Myself aside, I'm sure that the way that I've moved has hemorrhaged trust with those I was working alongside, who opened up dreams and projects big and small to me so that we could dig in together. To those of you who were working with me: I'm sorry. All of this has been hard, and I'm sure on you, too. My mindsets and actions have led to enough collateral damage, and it's time to change. As Anthony Robbins likes to hammer home (loudly, sweatily): businesses[/organizations/communities, etc] don’t grow past the psychology of their founder. And it turns out, G2L can’t grow into anything sustainable until I work on the patterns in me that have made it unsustainable. So this is a season of turning inward—not to hide, but to rebuild. To become someone worth following by actually working through the stuff I’ve sidestepped for too long. I’m doubling down on what works, what matters, and what serves my real life—not just the idealized one I’ve been projecting. That means: - No more direct services, delivery, or custom builds. - No more quietly overcommitting in the name of being “helpful.” - A sharper, simpler focus: me building for me, in public.

Hey there, and welcome. You’ve just stepped into Generative Growth Labs - a creative AI studio, builder’s circle, and experimental greenhouse for those of us exploring artificial intelligence in ways that still feel human. Maybe you're an entrepreneur who lives for the creative spark that comes with solving valuable problems. Perhaps you're a creative or an artist at heart and see AI as a gateway for your ideas to manifest and take shape in the world. Possibly, you're more technical in nature with a passion for building and a love for vibe-coding or good ol' fashioned engineering. Whatever your bent, you most likely caught the AI bug like the rest of us, and now feel called to create, explore, and grow alongside this strange and magical technology. And if you're like the rest of us, you've probably grown tired and numb as every culture vulture on the internet siphons away the joy and intrigue that you experience around AI as they pour gas on the flame of the FOMO-driven hype cycle. Everyone has something to sell now, and few places exist where we can simply explore, make, and *be* in that creative space with others. If you've been there, done that, and are hungry for something different... breathe ease, friend, and stay a while. We’re not here to trend-chase. We’re not here to hustle harder. We’re here to make things - thoughtfully, together, and without needing to brand ourselves in the process. If that sounds like your kind of strange magic, you’re in the right place. --- 👣 Here’s How to Begin 1. Introduce Yourself → Pop into the "First Ping 👋" thread and tell us a little about you. What are you building, thinking about, or exploring with AI lately? No elevator pitch required. Just curiosity. 2. Start With Our Orientation → Head to the "Start Here" course for a gentle, practical primer.