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Oct '25 •
2 Key Learnings from a DBR Campaign....
[VIDEO NOW INCLUDED!] Last week I finished a small DBR campaign for a MedSpa in the US and wanted to share some learnings in case they help you with your campaigns. I'll also look to create a video for YT where I'll go into more detail about what I built.. But first.... Learning 1) EMOJI RESPONSES!! 🤣😱 I hadn't even thought about this but when going through testing one of the test users sent "Liked" the SMS from the AI.. And that meant in the conversation history in GHL the user sent back the same message the AI sent.. In the format "Liked {{message from AI}}" You can probably guess what happened?! The AI didn't know how to respond and so repeated the same question or message it sent before Here's what I did to resolve it.... - Created a part in a workflow where I'm recording the responses from the user - Using an IF/ELSE step to detect if the user message started with "Liked" or "Loved" - If it did, then I updated the custom field on the contact record with a manual update like "Yes sounds good" rather than the full contents of the message from the user (which was a repeat of the message from the AI) - If the message from the user didn't contain "Liked" or "Loved" the other branch in the IF/ELSE just updated the conversation as normal Learning 2) AI doesn't like the end of conversations Ever had a situation where you've added into the prompt the message for the AI to send at the end of a conversation and then it seems to get into a loop and repeat itself whenever a user responds? Here's what I did to solve it... - I thought about conversations "states" - like a story, a conversation has a start, middle and end - I created a workflow that uses a ChatGPT step to determine the "intent" of the conversation so far - It outputs a single word - "continue", "closing" or "stop" - That then feeds into an IF/ELSE step - if chatgpt thinks the conversation is mid-flow and outputs "continue" the user goes down a path that adds them to a workflow to create the next AI message in the conversation but if it think's the conversation is "closing" it will send a static message like "hope to see you soon" and then not do anything else
Pinned
Oct '25 •
START HERE: Welcome to the group!
Great to see you here! 🎉 After spending years working in the tech space I was reluctant to embrace AI, I thought I didn't need it. How wrong I was! The skills and experience I gained working for a $100M+ marketing automation platform and managing a portfolio of 40 clients, including an airline, streaming platform and shipping company, gave me the foundation but I still had to do the work. I had to understand different ways of using AI, how to build it, test it and sell it to clients. After reading a book on holiday in April 2025, I pivoted my agency fully into the AI space. I had seen what was possible and a route to creating a multi-6-figure business. And if that's your goal, you're in the right place! I'm sharing the steps I'm taking to grow my business, what's working, what isn't, and the tips and tricks I learn on the way. So whether you're just getting started and working to get your first client and understand the tech, or you've got the base and now want to scale, that's exactly what this group is all about. And I'd love you to introduce yourself and get to know other people in the community because you might just find your perfect tech partner, sales partner, referrer or champion! Let's get building! 🚀
7d •
The internal platform that's taken my setup time from 6+ hours to 1 hour
I know things have been a little quiet and that's on me Setting out at the start of the year to do more, to be more, to add more value... And then a whirlwind hits and I've been non-stop building the AI Agents for clients (which is a good thing!). But here's where it's led me. After building over 25 different agents for clients I decided it was time to take a step back and figure out an easier way. And for the past month or so I've been building in the background an internal platform that helps me take the setup time from 6+ hours to 1 hour. The platform has multiple parts to it and I'm now ready to start talking about it. Here's a summary: Demo functionality (create your DBR, Speed to Lead or Reputation demo in a few simple steps and have REAL conversations with AI using the prompts I'm using with clients) Streamlined setup of DBR, Speed to Lead, Reputation and Voice AI agents in GHL for every subaccount Configure the business details, use existing prompt templates, edit the ones you need and then have test conversations Automated testing package so you can create personas like "short responses" or "asks lots of questions" to see how the AI handles the flow and the main prompt you give it Ability to create prompt templates you can quickly and easily re-use across different clients Conversation analysis that flags conversations that don't meet an objective (like sending a booking link or confirming a callback) A reporting package you can use to provide performance reports to clients Which leads me to the big question - where are you in your Agency journey currently and would this type of platform and tool help you take the next step (whether that's doing demos or streamlining your setup process so you can serve more clients)? I'm planning to record a video overview and share it here in the group of there's enough interest so let me know!
Jan 21 •
How to change the DBR to handle INBOUND messages
Last week I got on a call with a lady who asked about how to change the DBR to handle INBOUND enquiries... Like if someone had a "text INFO to 123" on their website or in their email messaging. So I walked her through what I would do AND I recorded the session I need to do a little bit of touch up on the video but here's what it covers: - How to change the beginning of the "Convo Start" workflow for Inbound enquiries - How to use ChatGPT to do an initial analysis of that first Inbound message - How to update the contact record with new details from the Inbound message - A few other key points about testing Once the video is edited I'll drop it in here for everyone.
Jan 1 •
2026 is here - what are your priorities for this year?
For many the start of a new year is a time for a reset A reset on priorities. A renewed focus on what matters. A chance to bin the things no longer serving us. The final exercise in my book is called the "Freedom Tracker" and it's about identifying what we want to do more of, and what we want to do less of. I've started a new tracker for the start of the new year and here are a few things I'm aiming to track (do more of). - A new video on YouTube every week - Being committed to this community, growing it and adding value - Starting a cold email test - Continuing to provide a great service to clients - More time in the gym/walking and general exercising (sitting behind a desk all day isn't great for me!) And what I want to do less of.... - Less time on shiney objects - Less time sitting behind my desk - Less time worrying about social media What about you? I'd love to hear your "do more / do less" lists for 2026! Share them in the comments.
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