What I'd Do If I Had To Start From Scratch In Property Maintenance 🛠️
If I was starting from zero today in property maintenance — no reputation, no referrals, no “mate of a mate” work — here’s exactly what I’d do. No theory. No guru nonsense. Just what actually works in 2026. 1️⃣ I’d pick ONE trade + ONE area Not “property maintenance”.Not “general handyman”. Something specific like: - Emergency plumber in Leeds - Domestic electrician in Manchester - Roofing repairs in Birmingham Specific wins. General disappears. Google rewards clarity, not range. 2️⃣ I’d set up Google Business Profile properly (Day 1) This is non-negotiable. - Correct primary category - Service areas filled in - 10+ real photos (jobs, van, tools, face) - Short, keyword-based description This alone can get calls before you even think about social media. Most trades skip this → massive mistake. 3️⃣ I’d start YouTube before I felt “ready” Not fancy videos. Not editing marathons. Simple stuff like: - “Common causes of [problem] and how to spot them” - “How much does [job] really cost in 2026?” - “Mistakes homeowners make when hiring a [trade]” YouTube = Google with a face. One decent video can bring leads for years. 4️⃣ I’d post short-form daily (even if it’s boring) TikTok / Shorts / Reels. Nothing clever: - Before & afters - Jobs in progress - Explaining what you’re fixing - Answering common questions The goal isn’t virality.The goal is being visible when someone checks you out. People don’t hire ghosts. 5️⃣ I’d build proof obsessively Screenshots. Reviews. Messages. Finished jobs. Not polished testimonials — real fucking proof!! Even: “Customer messaged me this morning after finding us on Google” That’s gold. 6️⃣ I’d ignore ads until I had momentum Ads don’t fix weak foundations. Organic first: - Google - YouTube - Short-form content Then scale. 7️⃣ I’d join a community instead of guessing Doing this alone is slow and expensive. Seeing what’s working for other trades saves: - Time - Money - Stupid mistakes