This is a personal approach, which I am exploring hyper-intentionally.
So far I have found it valuable in that :
1 - Easy to start
2 - Easy to manage
3 - Easy to manage and set up courses, with multiple media integration options (images, videos, i.e LEAD MAGNETS)
4 - Notification system is seamless.
5 - Members can also invite others. Additionally membership type can be easily set up, free, paid options.
6 - Calendar tab : you can populate with webinar links etc.
7 - Cheap monthly subscription : $9 & $99 and a 14 day free trial.
Hope this helps someone who's perhaps feeling a little lost in the wind and uncertain on how and where to build a community to optimize for leads and conversations.