Team,
As you're prepping for the week, I want you to ask yourselves a serious question.
How much "employee brain" malware is still running in your head?
We're all infected with it. It's the "gospel" we were taught by our parents, our teachers, and those gurus on the radio. It's the doctrine that tells us to play it safe, to "manage" our 401(k)s, and that the ultimate prize is a "debt-free" house.
That is the Consumer's American Dream. It's a dream of consumption.
We are not consumers. We are builders. We are capitalists. We are Funding CEOs. Our dream is one of creation.
The consumer brain fears debt. It sees a 20% APR and panics. The builder brain uses debt. It sees a 15x ROL (Return on Loan) and builds an empire.
I just put the finishing touches on a new article that I consider essential reading for this community. It's a deep-dive on how to purge that old "good vs. bad debt" lie and replace it with the single most powerful metric for entrepreneurs: ROL.
This is the mindset shift that separates 6-figure side hustles from 7-figure empires.
My challenge to you this week: Read this. Find one "consumer" thought you're still holding onto and replace it with a "builder" calculation.
Let me know your take in the comments below!