Experiment 2: Final Results - What impact does posting consistently across Skool actually have?

Niky Egerton

🔥

17h (edited) • CEO Experiments 🧪

Day 30 completed. The final update.

Here are the numbers:

📊 Before (May 1) → After (May 30)

→ Members: 70 → 115

→ Direct Skool member attributions: 13

→ Discovery Rank: 1,769 → 1629 (it got to 1529 by Day 9)

→ Engagement: 78% → [final 70%] (average: 76%)

→ Conversion: 6.7% → [final 33%] (average: 19%)

→ Directly attributable sales: 4

→ Posts completed: 75

What worked:

Getting pinned in other communities (Goosify twice, Skool Scale Camp once - combined reach: 20,000+)
Looking at the data the first 15 days provided the large majority of Skool members coming into my group from other groups - 12 of the 13 came in during that 15 days. Posting 3 times a day had an impact.
Reducing from 3 posts to 2 at Day 15 was good for my own time management/sanity 😂
Email swaps with aligned audiences, saw two influxes from this (Day 19: +5 members in one day; Day 29 + members in one day). Note this was outside of Skool so technically nothing to do with posting 3 times a day across Skool...

What didn't work as expected:

Raw posting volume didn't drive proportional growth
The rank improved but only slightly and rank alone doesn't pay bills 🤭
Reducing posting to twice a day had a negative impact on my new members coming in from across Skool
The engagement in this group decreased across the experiment and I think its partly because I was stretched too thin - posting 3 times then 2 times a day; promoting and putting together contributors for my bundle; finishing my new From Salary to Sales offer (which was well worth the time and effort, it is awesome!) and oh yeah, I have a full time job!! So I am planning my Experiment 3 updates to be a bit more frequent for you guys and not having to be across all this posting everyday might be a wee relief for a bit!

My reflections: Consistent Skool presence holds the ground. It builds trust, keeps engagement warm, gives you something to report. But most of my sales and members came from outside Skool through email campaigns, pinned posts in bigger communities, and bundle contributions.

I found it too time consuming. There were days that I was so tired and I agonised over making sure my post was relevant, value driven and not a desperate action. I’m excited to have a more organic approach where I am posting because I can see a gap that I belong that is easy and efficient. I will say though, not one of my posts wasn’t without consideration and thought about what I was providing. When I got really stuck and could have been lazy about it, I posted requesting contributors to my bundle. I was not going to just post for the sake of it.

I created some really great new connections and collaborations. I was invited into groups and to be a contributor to events that I would have previously been applying and asking for. That was an awesome outcome. 🥳

Experiment 2 result: Worth it but not for the reasons I expected. Posting 3 times a day across Skool can generate new members and build relationships but to do it right requires a lot of time and energy. In committing to this I did sacrifice some engagement here which isn't ideal.

Experiment 3 starts on 1 June (tomorrow for me) - a YouTube video a week to my channel which has been untouched for 6 months…

Thanks for reading my novel 🤣

Would you post across Skool 3 times a day based on this experiment?

No way 👎

I might try it 🤔

Yes, I'll already doing it 🥳

5 votes

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