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1) Optimize for TV TV watch time just passed mobile. That means longer sessions, more trust, and higher RPMs. When people watch you on a couch instead of a phone, your content becomes “TV” instead of “background noise.” If you want to win in this new era, start optimizing for TV instead of mobile. • Make longer videos • Tell deeper stories • Slow your pacing • Render in 4K • Use 4K thumbnails • Add QR codes for links TV screens reward content that feels premium. 2) Quality over Quantity AI spam is flooding YouTube with fast, low effort videos. TV filters that out instantly. On a 60 inch screen, bad visuals look awful, rushed edits feel cheap, and shallow ideas fall apart. Quality rises to the top. 3) Think in Series The new game is bingeability. Make videos that chain into each other so the viewer falls into a rabbit hole of your content. “Watch Next” should be built into every script and thumbnail. If they watch 5 of your videos back to back, you win. 4) Use Winning Patterns There's more competition. Those who win, use data to get ahead. Use tools like TubeLab to spot niches with high demand and proven outlier videos you can twist.