What's the 1 big thing you need get off your desk today? What support do you need to get it done?

I was chasing algorithms, trends, and tech — and forgot the basics. But when you build your foundation with one thing in mind, everything changes. Then YouTube stops being “another platform” and becomes your engine for trust, visibility, and connection. You don’t need more content. You need more clarity. In this live session, I’ll show you how: 🎯 YouTube rewards clarity — not chaos. When you focus your message, the algorithm follows. 🎙️ To turn your ideas into meaningful content that YouTube (and your audience) actually loves. 🔁 To build a sustainable rhythm that grows your following without burning you out. ⚙️ To use YouTube as a content enginethat scales your visibility, authority, and impact — while you live your life. Because YouTube doesn’t just grow your audience. It can grow your business — and give you freedom. Join me live on 19th November at 7PM, with a members only Q&A in here straight afterwards! https://webinar.iamrcs.com/youtubemasterclass

After 25 years in business, I learned something hustle culture won't tell you: watching TV isn't wasted time—it's storytelling research. Binge-watching actually makes you better at business storytelling, communication, and connecting with audiences. If you're a founder over 40 who's done with toxic productivity BS → this one's for you.

This summer was just crazy fun! Spent 10 consecutive nights in the van, did 10 festivals, and I got some amazing lessons from the very people building the next cultural movement. Tattoo artists, custom bike builders, airbrush artists, hydrodippers, vanlifers, leather crafters, fashion designers, all people who don’t just sell stuff — they build belonging. For some it’s the hobby, for many it’s a job, but for a few it’s a lifestyle. And they nail sales and marketing without a funnel in sight. They instinctively get the 6Ps (Problem/People/Pain/Passion/Product/Profit) Let’s break it down: Problem: Their People are tired of mass-produced, soulless gear. They want things that feel authentic, and have a story. Rebellion against plastic perfection. People: Their crowd isn’t online-first. They’re in fields, garages, and showgrounds. They talk in person, not Zoom calls and still build huge followings. Pain: We’ve been sold a lie that everything new is better, which is blatantly untrue. People are waking up to this and these brands fix that by helping people reconnect with character, and build identity. Passion: This isn’t a marketing spin. It’s a lifestyle that bleeds through everything, every rusty logo, every custom stitch. Product: The product is the story. Every mark, every mod, every patch = proof of life. Profit: There’s money in it — because authenticity is a currency that never devalues. And the big truth? The ones who started in the markets, or at festivals, talking to real humans have learned what digital can’t teach. They learned to test by feeling the crowd, not tracking the clicks. Cultures aren’t built in a void or a funnel. They’re built by people, in fields, with vans, bikes, music, guitars and recorded on 35mm film. Something tells me simpler times are coming…..one can only hope.

Cleaning up my YouTube Channel and found this! This is our INCREDIBLE brand video from 2016! I'm going to give this a new lease of life - great content stands the test of time! And if you can get a mural of David Bowie in there, you should!