Building an esthetician business isn’t always as easy as it looks… and a lot of the time, people are figuring things out on their own. But you don’t have to do that in here. ✨ What’s something you’ve been struggling with lately in your business? Whether it’s getting clients, content, confidence, pricing, going virtual — anything. Drop it below and if you see someone you can relate to or help, take a moment to respond to them too 💬 You’re probably not the only one going through it!

Are you leaving money on the table every single appointment because you don’t know what products to recommend? Do you freeze up when a client asks “so what should I be using at home?” Have you wanted to bring on a new skincare line but you just don’t have the time to learn it, so you keep putting it off? Are you new to esthetics? Coming from nursing, lash, nails, or somewhere else entirely, and you feel like everyone else just KNOWS this stuff and you’re still catching up? You’re not alone. And it’s not your fault. Product knowledge is one of the biggest gaps I see in this industry, and it’s costing estheticians THOUSANDS of dollars a month in retail they never sell. But here’s what I want you to know: you don’t have to study your way out of this anymore. ✨ I just opened SkinMatchMaker.com to the public. This tool was built for exactly the moment I just described. You upload a photo of your client’s skin, type in whatever skincare line you work with (or want to work with), and it gives you instant, personalized product recommendations on the spot. Any line. Any brand. Even ones you’ve never carried before. No more staring blankly. No more sending clients home empty-handed. No more feeling like you need another 6 months of studying before you’re “ready.” This is the cheat code I wish I had when I started. I kept it exclusive to my mentees for a long time because I knew how powerful it was. But every esthetician deserves access to this — so now it’s yours. 👉 Go try it: skinmatchmaker.com