๐ฅ
Nov '24 โข YouTube & Branding ๐ท
Three Videos YOU NEED On Your Channel!!
...to convert existing viewers into skool members!
Video 1/3: ๐๐จ๐ฎ๐ซ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ญ๐จ๐ซ๐ฒ
A story video is a personal transformation journey that allows viewers to connect with you on a personal level. It shares your challenges, triumphs, and growth in a relatable way, building trust with your audience.
"Zero to Making $100k Per Month at 18 | My Story | Biaheza," has over 3 million views and lead to ๐ญ๐ก๐จ๐ฎ๐ฌ๐๐ง๐๐ฌ ๐จ๐ ๐ฌ๐๐ฅ๐๐ฌ on his Dropshipping course.
It shows his journey from being the average teenager to becoming a successful entrepreneur. By telling his story, he builds credibility, relatability, and a personal connection that helps people see his success as achievable.
Viewers feel like they know him and the video builds a ๐๐ซ๐๐ณ๐ฒ ๐๐ฆ๐จ๐ฎ๐ง๐ญ ๐จ๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ.
How to Make It:
- Tell Your Transformation Story: It doesnโt have to be flashy. Focus on where you started and how you got to where you are today.
2. Be Authentic: Let people see the real you, not just the success. The more genuine you are, the more relatable youโll be.
3. Link It Everywhere: Just like Beheza did, link your story video in all your other content. Whether itโs in the description or the end screen, make sure itโs easy for viewers to find.
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Video 2/3: ๐ ๐๐ซ๐จ๐๐ ๐๐๐
A broad VSL is a pitch video that makes your viewer problem, solution, and finally ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ฐ๐๐ซ๐ while educating them on the topic.
Take Iman Ghadzi as an example. His broad VSL (https://www.youtube.com/watch?v=gNRGkMeITVU) "๐๐๐ฌ๐ญ ๐๐ง๐ฅ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ ๐๐ญ๐๐ซ๐ญ ๐๐ฌ ๐ ๐๐๐๐๐๐๐๐ (๐๐๐๐)" that he links to in every one of his videos is all about why his viewers should start an agency, and why they should join his course on building an Agency.
It breaks all limiting beliefs in the viewer, ๐๐๐ฃ๐๐ก๐๐จ ๐ค๐๐๐๐๐ฉ๐๐ค๐ฃ๐จ such as not having enough money/time upfront, and makes the final sale incredibly easy for Iman.
๐๐จ๐ฐ ๐ญ๐จ ๐๐๐ค๐ ๐๐จ๐ฎ๐ซ ๐๐ซ๐จ๐๐ ๐๐๐:
- Solve a Big Problem: Focus on a problem a large number of people face, and show how your solution is the best answer.
2. Offer Proof: Include testimonials, case studies, and social proof that demonstrate the effectiveness of your product or solution.
3. Call to Action: Be clear about what action you want viewers to take. This is usually going to be a link to your free skool community or to booking a call with you.
4. Link It Everywhere: This video should be your main video link across all content, including descriptions and end screens.
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Video 3/3: ๐ ๐
๐ฎ๐ฅ๐ฅ ๐๐ฎ๐ข๐๐/๐
๐ซ๐๐ ๐๐จ๐ฎ๐ซ๐ฌ๐
A full guide/free course is a in-depth, usually pretty long, video showcasing the viewer your expertise by teaching him about your niche.
Take as an example. His full guides such as (https://www.youtube.com/watch?v=wE_HunhgL9s) "๐๐ ๐๐จ๐ฎ ๐๐๐๐ ๐๐จ ๐
๐ข๐ฑ ๐๐๐๐ ๐๐๐
๐, ๐๐๐ญ๐๐ก ๐๐๐๐" give away so much free information about what his viewers want to achieve that his authority on the topic becomes unquestionable.
These full guides/free courses make the viewer trust you more as they'll spend dozens of minutes, up to hours on your content, building up a parasocial relation to you.
This makes them much more likely to join your skool/to book a call with you once you give the final CTA.
They were the primary growth driver to Hamza's Community which is now at $70,000 MRR
๐๐จ๐ฐ ๐ญ๐จ ๐๐๐ค๐ ๐๐จ๐ฎ๐ซ ๐
๐ฎ๐ฅ๐ฅ ๐๐ฎ๐ข๐๐/๐
๐ซ๐๐ ๐๐จ๐ฎ๐ซ๐ฌ๐:
- Solve a Specific Problem: Pick something that addresses one of the biggest pain points in your niche and create a detailed, actionable tutorial or lesson around it.
2. Over-Deliver on Value: Donโt hold back. Offer tips, strategies, or tools that viewers can immediately apply.
3. Include a Pitch: Toward the end of the course, seamlessly transition into offering a paid product, service, or Skool membership. Since viewers have already received value, theyโll be more open to investing in you further.
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If you want to implement any of these for your own channel and want some help, let's talk:
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Three Videos YOU NEED On Your Channel!!
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