Oct 15 • General discussion
Google Local Service Ads
Good morning everyone! Today we spent some time going through Google Local Service ads briefly. This is a powerful, more affordable advertising channel that will produce some good results for you. here's a link to the recorded call: https://fathom.video/share/u3PdaMyAwwMCV_Lw1Mjboqd8K3SjCL6n
Additionally I'm attaching a daily GLSA routine you can follow to help you stay on top of your leads and responses in Google's platform.
Here's a summary of the call and some of the highlights you can click to see the discussion.
Google Local Service Ads (GLSA) Overview
- Appear above Google Ads and Maps results
- Pay-per-lead model with leads only sent to your business
- Google screens businesses (license, insurance, background check)
- New "Google Verified Badge" rolling out October 20th
- Weekly budget control with easier refunds for bad leads
- Faster results compared to other platforms (leads within days)
GLSA Setup and Management
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Google Local Service Ads
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