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Owned by Colby

We install the missing marketing infrastructure franchisors need to make every franchisee successful.

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13 contributions to Frangelic Franchise Growth
Great 5 Star Review!
Hey guys! Check out this great review for P1 of Orlando. What do you think is the best way for Errol to respond and get the most out of this review? Great job Errol! Keep it up!
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Great 5 Star Review!
The Power of Play
Hey Frangelic friends This morning we talked about the power of play in our networking relationships. I know Tim was super thrilled to spend time on "energy, authenticity, desire". All those therapy words. Regardless, I think our conversation was valuable and the discussion was super helpful, especially when we dug into some real world examples of being curious with a carpet installation group. Here's the link to the call along with the presentation deck. Now get out there and stay curious! https://fathom.video/share/T_kqAc5iTPMSBArLTSVxty5ApMJss-MM https://docs.google.com/presentation/d/1QCgIb9zy7P3ulpV_XZY0bBfC0DXF6VUGVcX3DQjIkhM/edit?usp=sharing
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The Power of Play
Google Local Service Ads
Good morning everyone! Today we spent some time going through Google Local Service ads briefly. This is a powerful, more affordable advertising channel that will produce some good results for you. here's a link to the recorded call: https://fathom.video/share/u3PdaMyAwwMCV_Lw1Mjboqd8K3SjCL6n Additionally I'm attaching a daily GLSA routine you can follow to help you stay on top of your leads and responses in Google's platform. Here's a summary of the call and some of the highlights you can click to see the discussion. Google Local Service Ads (GLSA) Overview - Appear above Google Ads and Maps results - Pay-per-lead model with leads only sent to your business - Google screens businesses (license, insurance, background check) - New "Google Verified Badge" rolling out October 20th - Weekly budget control with easier refunds for bad leads - Faster results compared to other platforms (leads within days) GLSA Setup and Management - 5 key steps: Verification, consistent NAP, 5+ photos, speed to lead, reviews - Budget recommendation: $40-$60/day, narrow radius for quality leads - Importance of marking leads as booked/archived and disputing bad ones - Google typically refunds disputed leads within 48 hours
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What questions or struggles are you having?
During our weekly calls we cover a lot of material as well as give owners the opportunity to be our hotseat and allow us to evaluate how they're doing and how we can help. That said, sometimes there are burning questions that come throughout the week. Sometimes they come after the calls and sometimes they come at the middle of the night. Our goal is to ensure that we're providing you and your team the support you need to be successful so don't be shy and share with us any questions you have so we can help everyone succeed.
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Wins Anyone?!
Let's share successes, and wins that we have as we embark in the process of building a business, launching a franchise and creating financial freedom for ourselves. The more we can share in the successes of the work we're doing, the more validating it feels.
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Colby Wilcock
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3points to level up
@colby-wilcock-4384
I help new franchise owners set proper goals for the future and give them tools, resources, and support to help them accomplish their ultimate future.

Active 2h ago
Joined Apr 9, 2025
Herriman, Utah
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