Nov '25 (edited) • General discussion
What to expect in the Franchise ROI Lab
Welcome to the Lab!
We will have two tiers of content. For our Freemium members, you can expect:
💸"Skeptics Analysis" Video Series: Short 2-5 min analyses of smaller/lesser-known franchise brands.
📚 The "FDD Quick-Scan" PDF: Highlighting the most common red flags in the FDD's found in the "Prologue", Item 12 (Territories), and Item 20 (Outlets and Franchisee Information).
✍️ Access to our Community Forum
For our Premium members, in addition to the Freemium content, we also offer:
🏛️ Full FDD Decoding Course (approximately 20 Videos): Item-by-item deep dive into the legal and financial items of the FDD.
💻 Proprietary ROI Spreadsheet + Tutorial: Downloadable tool and video training on how to use it to calculate any franchises ROI using FDD data.
📹 "Premium Analysis" Video Series: Short 2-5 min analyses of popular/high-demand franchise brands (such as Subway, Chick-Fil-A, and more).
🗣️One-on-One: One private call after 6 months of paid membership to discuss your franchise concerns.
📅 Monthly "Deep Dive & Hot Seat" Q&A: Focused, high-value live session where I analyze one member's FDD/deal structure. (Please let me know which franchise you wish to analyze!)
With the above structure, you will be provided with a rich source of information allowing you to objectively review your potential franchise investment.
NOTE: It will take time for me to create this content. Premium content will likely not be available until January, 2026.
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What to expect in the Franchise ROI Lab
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