27d (edited) • General discussion
Why the Franchise ROI Lab? Our Purpose...
Thinking of buying a franchise? You have come to the right place - at the Franchise ROI lab, we discuss the pitfalls and successes of franchising.
This lab is different than a typical franchise coach: We do not sell franchises.
After seeing friend after friend fall into the franchise trap, I tend to look at franchising rather skeptically.
All my friends did was perform a capital buildout of someone else's business model, owning none of the brand value, none of the equity, and when they failed because of exhaustion of both spirit and finances, they were left with nothing... while the franchisor still had a struggling franchise they could pawn off to another person. The franchisor made out like bandits, being paid royalty fees, franchising fees, technology fees, while my friends could not understand why they were bleeding money.
Well, we are here to prevent this from happening to you.
This lab is here to teach you how to read and analyze the Franchise Disclosure Document for ROI purposes. We do not recommend franchises, so please don't ask "what is the best franchise to buy"? My general response to that question would be simply: None of them.
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Why the Franchise ROI Lab? Our Purpose...
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Stop guessing. Master FDD analysis and clear ROI metrics. Avoid the franchise trap. Join the pros who buy (or walk away) with total confidence.
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