Most CEOs accidentally kill execution by pushing too many priorities at once.
I used to work with a CEO who dropped 20 new ideas every week... maybe 1 ever shipped.
They blamed the team’s execution. But it was the CEO creating the drag.
Too many priorities pushed through the business = downstream chaos.
Work piles up, deadlines get missed, and nothing moves.
The fix: Shift from a Push to a Pull System.
Here’s how it works (see image attached below 👇):
- Central Backlog: Every idea gets logged in one place. No exceptions. The CEO can dump 100+ ideas here if they want—that's the funnel.
- Weekly Approval: Only 3–5 items get greenlit per week. The CEO sets what matters. Not when it starts.
- Team Pulls Work: No work starts unless the team has bandwidth. No pushing “just one more” thing mid-week. Execution becomes a team responsibility—not a reaction to leadership chaos.
- Fixed Pipeline: Each idea moves through a simple flow: Backlog → Approved → In Progress → Proofing → Live. Once something starts, it must finish. No hopping between half-baked tasks.
Since installing this:
✅ Execution speed doubled
✅ Unfinished tasks dropped by 95%
✅ We published 3x more with less stress
This works across:
→ Content – Log ideas anytime. Team pulls & ships without overload.
→ Product – Focus on 5 features 100% done, not 100 at 5%.
→ Client Work – Only accept what can be delivered on time.
→ Sales – Sequence campaigns + assets without killing momentum.
Common Mistakes to Avoid:
❌ Overriding the pull system
❌ Vague, one-line backlog ideas
❌ No weekly rhythm or dashboard
Your job as CEO: set the priority.
Your team’s job: control the pace.
When you stop pushing—and let the team pull—
You protect your execution, your clarity, and your culture.