Oct 7 • General discussion
Tool & Tactic Tuesday: Conversion Analytics
One of the fastest ways to level up as a sales leader or founder?
Stop focusing just on outcomes—and start focusing on where those outcomes come from.
If you’re not tracking how different deal sources convert, you’re missing critical insights like:
➡️ Is outbound actually pulling its weight?
➡️ Are we spreading our team too thin across low-converting channels?
➡️ How much prospecting volume do we realistically need to hit target?
These aren’t questions you want to answer with gut feel.
In the video below, I show how to build a HubSpot report tracking closed-won deals from outbound prospecting.
It’s a quick setup—but the data lets you:
📈 Forecast with confidence
🔍 Focus enablement efforts where reps are struggling
⌛ Decide when to scale outbound, and when to pivot
When you know your conversion rates by source, you stop reacting—and start leading with clarity.
If you’re building a sales org (or trying to optimize one), this should be one of your core reports.
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Tool & Tactic Tuesday: Conversion Analytics
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