Sporty Success Shot - The Fortune is in the Follow Up

Hey there!

If you're starting a business or already running one, here's something that could literally save your company when times get tough...

Your follow-up game.

I don't care if you're an attorney, dentist, realtor, or insurance agent - you NEED a follow-up strategy in place from day one.

Here's the brutal truth: My business has had its ups and downs over the years. The ONLY thing that's kept us afloat during the rough patches? Our old customers have saved us.

Time and again, I'd email, mail, or call our past customers, and a few would come back for tax help, want to sell a home, or need insurance. Something always came through.

Here's My System (Steal It):

I keep my list divided into two categories:

Current Customers: Purchased in the last 2 years
New Prospects: Added to our list in the last 12 months

My Follow-Up Schedule:

Email customers every month (sometimes more)
Mail recent prospects 6x per year
Email the ENTIRE list for big events: holidays, special offers, birthdays

I track every response so I know exactly when a mailing works.

The Bottom Line: Your existing customers are sitting on a goldmine of repeat business, referrals, and loyalty. But only if you stay in front of them.

Most businesses fail because they're always chasing new customers while ignoring the ones who already trust them.

Don't make that mistake.

Remember: The fortune is in the follow-up.

Start building your system today. Your future self will thank you when your "old" customers become your business lifeline.

What's your follow-up strategy? Hit reply and let me know!

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