šŸŽÆ Master the S.A.L.S.A Framework: Your Secret Weapon for Deeper Connections
What's up, Empire Builders! šŸ’Ŗ
Today I'm dropping some GOLD on you—the S.A.L.S.A Framework for Active Listening. This isn't just about hearing words; it's about building real connections that translate to better deals, stronger relationships, and MORE MONEY in your pocket.
Here's the breakdown:
šŸŽÆ S – Secure Your Attention Listening starts by placing your focus where it belongs. Most of us try to connect by saying, "That happened to me too!" But often that just shifts the spotlight.
  • Notice when you drift from their story to yours
  • Recognize when empathy shifts to making matters about YOU
  • Drop distraction—devices, side thoughts, or the urge to prepare your next reply
Goal: Be fully present, not just waiting to talk.
ā“ A – Ask Good Questions Your questions reveal how much you care AND how well you listen.
  • Ask to understand, not to confirm
  • "Why?" can feel defensive—"What's most important about this for you?" hits different
  • Sometimes "Tell me more" is all you need
Goal: Dig for the moment behind the speaker's experience, not just your own.
šŸ‘‚ L – Listen Twice as Much as You Speak If you're talking just long enough to answer, you're NOT listening. Real watching means letting silence breathe.
  • Pay attention to tone, pacing, and pauses
  • Resist the urge to fill every gap
  • Your attention wanders, return it—no need to apologize
Goal: Carry your curiosity in the words before responding.
šŸ”„ S – Summarize A quick reflection shows the other person they've been understood.
  • "What I'm hearing is..." or "It sounds like you're saying..."
  • Keep it short and honest, don't embellish
  • Check if you've captured meaning, not just words
Goal: Confirm shared understanding before moving forward.
šŸ¤ A – Assert a Point of View Listening doesn't mean silence forever. Once you've heard fully, your perspective adds value.
  • Offer it respectfully: "From my perspective..." or "Here's how I'm seeing it"
  • Link your point to what you've heard to show alignment
  • Speak to contribute, not compete
Goal: Add clarity without overpowering the exchange.
šŸ’” Why This Matters in Business:
Whether you're closing a real estate deal, consulting with a client, recruiting for your team, or building your empire—people do business with those who UNDERSTAND them.
The S.A.L.S.A method isn't just a communication hack. It's a RELATIONSHIP accelerator. It's how you turn prospects into clients, clients into advocates, and conversations into CASH FLOW.
šŸ”„ Your Challenge:
Practice S.A.L.S.A in your next important conversation—whether it's with a client, your team, or even your family. Then come back and drop a comment: What surprised you most about what you learned?
Let's level up together. šŸš€
Comment "SALSA" if you're ready to become a better listener and a BETTER closer!
Will Garner
CEO | New Centuri Advisors
šŸ“ Book a Call: Real Estate | Tax Prep
šŸ“² Follow the Journey: @newcenturiadvisors | @sportygarner
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Will Garner
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šŸŽÆ Master the S.A.L.S.A Framework: Your Secret Weapon for Deeper Connections
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