Three lessons on acquisition I learned from someone young enough to be my kid!
I recently attended a Mastermind with house buyers doing $1 million or more a year in revenue. Spending money on marketing systems is what everyone there does. But no 2 companies are the same. One of the recent speakers I learned from is a young lady (I bet 25 years old) that is a lead manager. She generates 4-6 deals a month herself just by using follow up and other good systems. I took notes and here’s some insights I had for Flippers that are just starting out. Anyone can do these 3 things, whether you’re spending money on direct outreach, PPL, SEO, or not! 1. Handwritten notes- In the age of AI proliferation, personal touches mean more than they ever have! Have a stack nearby, on your desk, in your car/truck. I used vistaprint.com to print 250 personalized Thank You cards that I will hand write. I’m going to test my will to implement before I order 1,000! 2. Answer phone calls with a LIVE person. Ideally someone that speaks the local language. It’s interesting to me the number of businesses that use folks with strong accents to interface with their potential clients. I’m not against using folks that don’t have English as their primary language, but there is a BIG difference between someone in a call center in Jakarta and someone in America. In a business where we stand to make $20,30, or $40 Thousand Dollars, it makes sense to me to spend a little extra on good communication skills. BTW- I use Call Porter to answer my calls live. If you’re not spending at least $5,000 in direct marketing, I suggest you make sure you or someone you trust can answer your calls live, as much as possible. If you’re not able to answer them live, call back ASAP! 3. Document with your phone camera what you really do and share it on Social Media. If you’re not doing it at all, set one day a week to do it. If you’re doing it sometimes, add a couple more. Schedule it. Post it. If you have a website/business profile, share it there too! I’ll go over these and other tactics I use on our Flipping 4 Real Mastermind call today. If you’d like an invite to attend today’s call for free, shoot me a message! I’d love to have you!