Oct 2 • 💡 Content Ideas & Strategies
Four Free Ways to Promote Your Podcast
Howdy! A big mistake I see most podcasters make is thinking social media is the only way to attract an audience or by spending money on ads. That's absolutely not the case. Here are some super effective ways to get your podcast in front of new ears, without social media or spending money. I'm listing them from least time-consuming to most time-consuming.
1) Promo Swaps
Find shows with a similar vibe to yours and swap promos. Record a short 30 to 45 second spot that explains who your podcast is for and why that specific audience should listen to it. Both podcasts should agree to place the promo swaps near the beginning of their episode or middle of an episode, never at the end (because let’s be honest, most people never make it that far). The second part of the agreement should we'll do this for 6 to 10 episodes.
2) Guest Appearances
Invite other podcasters onto your show and ask to be on theirs. Their listeners get to know you, your listeners get to know them, and everybody wins. You do a quick pitch on their podcast, they do a quick pitch on yours. These can be really fun and effective ways to cross-promote.
3) Episode Swaps
Going on a break? Team up with another podcast and trade episodes. You run their most popular episodes while you are off, and they do the same for you. Add a quick intro so your audience is in the loop:“Hey friends, we are taking a summer break, but in the meantime, check out these episodes from a podcast we love. We will be back in the fall with new episodes, so enjoy this while we're recording episodes for next season!”
4) Two-Part Episodes
Split a topic into two parts and spread it across two podcasts. Part one lives on one feed, part two lives on the other feed. Have a strong Call to Action at the beginning of the episodes and at the end so listeners follow the story across both shows.
No social media burnout, no ad spend. Just creative, free ways to grow your audience. Don’t be shy about reaching out to other podcasters for a promo partnership. Keep your first email short and friendly, and whatever you do, don’t just copy and paste the same thing to everyone. Take a minute to point out what you like about their show and why teaming up makes sense. Then hit send.
Worst case? You never hear back. Best case? You make new podcasting friends and pick up some new listeners along the way.
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Four Free Ways to Promote Your Podcast
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