The Day You Post Your Podcast Really Does Matter.
Howdy, I wanted to share the importance of picking the right day to post your episodes. According to Analyzify and Podtrac, most podcast listening happens midweek, with Wednesday pulling the biggest numbers and Tuesday and Thursday close behind. Monday’s not bad either. But Friday through Sunday? That’s the stretch where podcasts go to be ignored. If you’re posting on weekends and wondering why your audience isn’t growing, that might be why. But (like Pee Wee Herman says, everyone’s got a big but) some podcasts actually do better on weekends. Let's say there's Friday-night TV show and you run a recap podcast. It might make more sense to drop episodes on Saturday than later in the week. Or if you're podcast covers a Western religion, dropping episodes on Sunday could be your best day. Edison Research found the biggest listening block happens between 10 a.m. and 2 p.m., followed by 6 a.m. to 10 a.m., typically when people are getting ready or commuting. Analyzify shows a similar trend, with most weekday listening happening between 8 a.m. and 5 p.m. (I don't know why they don't just say "the entire work day") and a smaller bump around 11 a.m. on weekends. If you want your episode ready for listeners, post early, sometime between 2 to 5 a.m. If you’re on the West Coast, that helps you hit East Coast feeds first and may even help your show trend by the time the West Coast begins listening to podcasts. Timing won’t save a weak podcast, but if you’ve got a strong concept and its executed well, picking the right day to post episodes can help with growth. When do you usually post new episodes, and how’s it been working for you?