Is your website AI optimised? If not, use this simple and free lesson to ensure you're making AI work for you.

Ok, this is business 101 and it is one of the most important steps to get right. Now if I were to ask an average business owner who, let’s say they sell women’s pyjamas, who their target audience is they might say something like this: ‘Female, 25-35, middle class’. This could not be further from what an audience overview should look like. By using this template you should be able to create an audience overview that dives into behaviours, psychographics, pain points and drivers.