A common mistake is treating sampling like a giveaway.
The real purpose is learning.
The right sampling approach helps you:
- refine your product before scaling
- adjust packaging or instructions
- tighten your listing using real customer words
- build confidence in your offer
Done wrong, it just burns inventory. Done right, it sharpens everything. 💁♂️
If you want a simple framework for when to sample, who to sample with, and what to ask for in return, DM me the word SAMPLE.