The same product can be positioned in completely different ways.
For example, a water bottle could be positioned as:
- A premium insulated bottle
- A budget everyday bottle
- A minimalist aesthetic bottle
- A gym performance bottle
Same function. Different buyer.
Positioning is not about changing the product. It’s about deciding who it’s really for.
Most sellers skip this step and just compete on price.
The better move is choosing a position that attracts the right buyer.
Comment POSITION if you want help identifying the best positioning for your product.